Best Sustainable Marketing Agencies in 2024

by Tiggy OConnor | Jul 1, 2024 | Green Business, Sustainability Society, Sustainable Marketing

Best Sustainable Marketing Agencies in 2024

In the age of mass consumerism and environmental degradation, sustainable marketing agencies are leading the charge in the fight against climate change. They sit at the intersection of business and sustainability, helping brands amplify their message while minimising their environmental impact. As the world shifts unpredictably, partnering with a sustainable marketing agency can help future-proof your business. It’s inspiring to see the rise of sustainable marketing agencies coming online to catalyse the change necessary to lower our environmental impact. But how do you choose the right agency for your sustainable business? In this article, we’ll give you an outline of what these agencies do and highlight some examples of sustainable marketing agencies that are using their expertise to help the planet and businesses like yours.

What is a Sustainable Marketing Agency?

As experts in both sustainability and marketing, these agencies elevate brands, products and services through the lens of sustainability and social responsibility. Unlike traditional marketing agencies, sustainability is at the heart of their work, from the brands they partner with to the marketing strategies they employ. Sustainable marketing agencies aim to drive positive change by influencing consumer behaviour toward more eco-conscious and ethical choices. You can read our previous blog posts to find out more about what a sustainable marketing agency is and how they are driving change in the sustainability movement.

What is Sustainable Digital Marketing?

Sustainable digital marketing refers to conducting marketing activities through digital channels (websites, social media, email etc.) in an environmentally conscious way by minimising the carbon footprint associated with digital marketing. Have a look at our blog post about why sustainable marketing is better than traditional marketing.

Why Partner with a Sustainable Marketing Agency?

Partnering with a sustainable marketing agency is not just good for the planet, but good for business too and makes your brand future-proof in a changing climate. Here are some ways a sustainable marketing agency can help your business:

Leverage the collective expertise of a team dedicated to driving positive change for people and planet
Stand out from the crows with a marketing strategy that highlights your commitment to sustainability
Boost your brand’s reputation and drive customer loyalty
Ensure your marketing efforts align with your brand’s sustainable goals and mission
Avoid greenwashing with authentic sustainable marketing strategies
Sustainable marketing agencies understand the modern conscious consumer and help you connect with your target audience

How to Choose a Sustainable Marketing Agency

Look for mission-led agencies that have sustainability authentically embedded in their culture.
Assess their approach to minimising their environmental impact through sustainable digital marketing practices.
Choose an agency that takes a holistic approach to sustainability, going beyond environmental factors and incorporating social responsibility into its mission.
Pick an agency that reflects your brand’s mission and values.
Work out what services your brand needs to amplify your message and grow, and choose an agency that specialises in those services.

Below we have outlined a handful of sustainable marketing agencies that are driving the fight against climate change in 2024:

Growfish

Location: London, UK – remote
Expertise: SEO, content, sustainability communications, social media marketing
Services:

Strategy and Consulting
Content & SEO
Sustainability Communications
Digital Carbon Footprint Reporting
PR
Campaigns

Sustainability policy

Born in Barcelona and raised in London, Growfish is a fully remote sustainable marketing agency that believes “marketing shouldn’t cost the earth”. We help businesses communicate their values and impact through marketing strategies that capture attention while minimising environmental impact.

Thooja

Location: Dublin, Ireland – remote
Expertise: email marketing
Services:

Email Campaign Services
Email Automation
Email Audit
List Cleaning & Hygiene
Klaviyo Migrations

Sustainability policy

Thooja is an email marketing agency that specialises in helping commerce brands increase revenue through customer retention strategies, email marketing automation, and campaigns that turn buyers into loyal, returning customers.

Enviral

sustainable marketing agency

Location: Bristol, UK – remote
Expertise: Branding, Sustainability Strategies
Services:

Brand Strategy
Communications Strategy
Messaging Strategy
Sustainability Strategy
Impact Reporting

Sustainability policy

Enviral builds leading sustainability organisations through creative communications strategies and campaigns that effectively share brands’ social and environmental purpose with the world.

Akepa

Location: EU & UK
Expertise: Sustainability Training, Planning & Data
Services:

Branding & Design
Planning & Data
Inbound Marketing
Paid Search & Ads
Marketing Localisation
Sustainability Training

Sustainability policy

With a focus on long-term objectives, Akepa helps mission-driven brands grow through a climate-conscious blend of marketing techniques.

Floom Creative

sustainable marketing agency

Location: London, UK
Expertise: Video Production, Photography, Editing
Services:

Content
Digital Marketing
Web & Digital
Branding

Sustainability policy

Floom Creative crafts bold, impactful visual campaigns that expand brands’ reach while prioritising sustainability. Their creative ethos revolves around transparency, trust, honesty and collaboration with ethical businesses.

Orange Bird

Location: Netherlands
Expertise: end-to-end clean tech marketing services
Services:

Branding & Design
Search Engine Optimisation (SEO)
Advertising
Content Marketing
Social Media Marketing
Media & PR Services
Analyst Relations
Web Development & Optimisation

Sustainability policy

Orange Bird believes marketing can drive climate solutions, using innovative digital services to help clean tech, climatic, and circular businesses transition to a green economy.

4Change Marketing

Location: London, UK
Expertise: marketing strategy
Services:

Marketing Analytics
Website Strategy & Development
Company Branding
Personal Branding
Influencer Marketing
Content Creation
Event Support
Advertising
Campaigns
Social Media
Search Engine Optimisation (SEO)

Sustainability policy

4Change Marketing aims to make conscious marketing a standard practice. Through education and communications that elevate purpose over consumerism, they align clients with sustainability commitments.

Growroom

Location: UK
Expertise: SEO, PPC & Web Design
Services:

Search Engine Optimisation (SEO)
Paid Ads (PPC)
Conversion Rate Optimisation (CRO)
Web Design
Data & Research
Digital Strategy
Performance Optimisation

Sustainability policy

Growroom is a results-driven digital marketing agency uplifting environmentally responsible brands. Founded by environmental activists, they develop effective online strategies to drive revenue for purpose-driven companies.

Creative Wilderness

Location: UK, remote
Expertise: authentic brand identity and design
Services:

Authentic Branding
Website Design
Coaching & Mentoring
The Design Day

Sustainability policy

Creative Wilderness is an ethical UK branding agency passionate about using sustainable brand identity that is rooted in nature and meaning to foster growth for eco-minded businesses.

Wholegrain Digital

Location: UK, remote
Expertise: web design
Services:

Digital Sustainability
Digital Strategy
UI/UX Design
Front-end Development
WordPress CMS
Web Performance

Sustainability policy

Wholegrain Digital uses sustainable web development to accelerate positive businesses into a zero-carbon digital future.

MTC | The Content Agency

Location: Berlin
Expertise: thought leadership content
Services:

Marketing Strategy
Content Strategy
Content Retainer
Fractional Content Lead

Sustainability policy

MTC is a marketing agency that uses thought leadership content to drive organic growth and brand relevance for companies building a cleaner, more sustainable world.

As momentum builds in the fight against climate change and the world shifts to more conscious consumerism, it’s clear that the future of marketing is sustainable. As a sustainable business, it’s important to do your research and find a sustainable marketing agency that resonates with your goals and values. We hope this article was helpful for you in finding the perfect agency.

Written by
Pollyanna Durbin

For more info about growing your business with a sustainable marketing strategy, get in touch with us at growfish.co

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Sustainable Digital Marketing Agencies: Catalysts for Change

by Tiggy OConnor | Jun 7, 2024 | Green Business, Sustainable Marketing

Sustainable Digital Marketing Agencies: Catalysts for Change

“Saving our planet is now a communications challenge. We know what to do, we just need the will.” – Sir David Attenborough

After 60 years of speaking for the planet on radio and television, David Attenborough took to Instagram to explore a new way of communicating because “as we all know, the world is in trouble”. Often described as the voice of nature, David Attenborough has highlighted the driving force behind sustainable digital marketing agencies and how critical they are for the sustainability movement because, in the face of climate change, one voice is not enough.

Traditional marketing agencies are often met with disdain and criticism for their manipulative tactics prioritising profit margins over people and the planet. In contrast, sustainable digital marketing agencies are redefining this pattern, by using marketing as a powerful tool to drive positive behavioural change, keeping human and environmental welfare at the heart of their mission. At the intersection of business, sustainability, communication and psychology, sustainable digital marketing agencies leverage the communication tools of our digital era to steer businesses and consumers towards a more sustainable future with careful consideration of what shapes our behaviours.

The Role of Sustainable Digital Marketing Agencies

As our planet faces unprecedented environmental challenges, we urgently need to shift how we consume and interact with the world around us. Consumer behaviour is a complex tapestry woven from personal values, social norms and environmental influences. This makes individual behavioural change towards sustainability a case of shifting individual behaviour, as well as social norms and the relationships between businesses and consumers. At the forefront of this transformation, are sustainable digital marketing agencies – harnessing the power of digital platforms to inspire sustainable living and drive meaningful action. When looking at their role in accelerating the sustainability movement, we must consider the fundamental barriers to behavioural change. These can be both internal (e.g. lack of knowledge) and external (e.g. lack of infrastructure).

Educating consumers
Through compelling storytelling and thought-provoking campaigns, sustainable digital marketing agencies play a key role in educating consumers about the urgency of environmental and social issues as well as solutions going forward. By carefully crafting digital content that educates consumers about the consequences of their choices, they foster a deeper understanding of our collective impact and normalise choosing sustainable alternatives. Education is a vital step towards consumers making informed decisions that are rooted in their values.

Driving innovation and corporate responsibility
By shifting consumer behaviour and creating demand for more sustainable products and services, sustainable marketing agencies can drive sustainable innovation within businesses.
Sustainable marketing can also encourage companies to take greater responsibility for their environmental and social impact as they strive to align their brand with societal values. This, in turn, can drive policy changes and encourage other businesses to follow suit, helping develop a more sustainable economy that prioritises environmental protection and social equity.

How Sustainable Digital Marketing Agencies Approach Sustainability

While the word “sustainable” is often paired with environmental initiatives, sustainable marketing agencies understand that sustainability goes beyond eco-friendly products. Rather, this is a holistic movement that encompasses long-term environmental regeneration, social equity and economic viability. Through promoting environmental stewardship and social responsibility, sustainable marketing helps to build a more conscious marketplace.

How Sustainable Digital Marketing Agencies Drive Change

The sustainability and digital revolutions are progressing in tandem and sustainable digital marketing agencies are right in the middle. Digital platforms like social media have given brands and marketers an unprecedented ability to meet consumers where they are and connect on a personal level. Leveraging these tools allows marketers to spark meaningful conversations that go beyond mere product promotion and inspire action.

In our digital era, we are inundated with information and choices from the moment we unlock our devices. Through various services outlined in our previous blog post, sustainable digital marketing agencies play a key role in amplifying the voices of businesses and organisations that have made environmental regeneration and social responsibility their mission. Helping sustainable businesses stand out from the crowd not only drives the use of sustainable products and services but facilitates those relationship shifts between consumers and businesses that result in individual behavioural changes.

As we have seen, with a values-led approach, marketing holds immense power to drive positive behavioural change. Just take a look at the Chief Creative Officer of Oatly, John Schoolcraft, who upon joining the company, rebranded its marketing department as “the Oatly Department of Mind Control”.

As climate change and social inequalities become more evident, sustainable digital marketing agencies will be pivotal in catalysing change. By harnessing the power of digital platforms and leveraging insights into consumer behaviour, these forward-thinking teams are reshaping mindsets, inspiring action and driving the transition towards a more sustainable society – where businesses exist in harmony with the planet and consumers make choices rooted in their values.

For more information on how to lower your digital carbon footprint check out our blog library.

Written by
Pollyanna Durbin

For more info about growing your business with a sustainable marketing strategy, get in touch with us at growfish.co

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