Best Sustainable Marketing Agencies in 2024
In the age of mass consumerism and environmental degradation, sustainable marketing agencies are leading the charge in the fight against climate change. They sit at the intersection of business and sustainability, helping brands amplify their message while minimising their environmental impact. As the world shifts unpredictably, partnering with a sustainable marketing agency can help future-proof your business. It’s inspiring to see the rise of sustainable marketing agencies coming online to catalyse the change necessary to lower our environmental impact. But how do you choose the right agency for your sustainable business? In this article, we’ll give you an outline of what these agencies do and highlight some examples of sustainable marketing agencies that are using their expertise to help the planet and businesses like yours.
What is a Sustainable Marketing Agency?
As experts in both sustainability and marketing, these agencies elevate brands, products and services through the lens of sustainability and social responsibility. Unlike traditional marketing agencies, sustainability is at the heart of their work, from the brands they partner with to the marketing strategies they employ. Sustainable marketing agencies aim to drive positive change by influencing consumer behaviour toward more eco-conscious and ethical choices. You can read our previous blog posts to find out more about what a sustainable marketing agency is and how they are driving change in the sustainability movement.
What is Sustainable Digital Marketing?
Sustainable digital marketing refers to conducting marketing activities through digital channels (websites, social media, email etc.) in an environmentally conscious way by minimising the carbon footprint associated with digital marketing. Have a look at our blog post about why sustainable marketing is better than traditional marketing.
Why Partner with a Sustainable Marketing Agency?
Partnering with a sustainable marketing agency is not just good for the planet, but good for business too and makes your brand future-proof in a changing climate. Here are some ways a sustainable marketing agency can help your business:
- Leverage the collective expertise of a team dedicated to driving positive change for people and planet
- Stand out from the crows with a marketing strategy that highlights your commitment to sustainability
- Boost your brand’s reputation and drive customer loyalty
- Ensure your marketing efforts align with your brand’s sustainable goals and mission
- Avoid greenwashing with authentic sustainable marketing strategies
- Sustainable marketing agencies understand the modern conscious consumer and help you connect with your target audience
How to Choose a Sustainable Marketing Agency
- Look for mission-led agencies that have sustainability authentically embedded in their culture.
- Assess their approach to minimising their environmental impact through sustainable digital marketing practices.
- Choose an agency that takes a holistic approach to sustainability, going beyond environmental factors and incorporating social responsibility into its mission.
- Pick an agency that reflects your brand’s mission and values.
- Work out what services your brand needs to amplify your message and grow, and choose an agency that specialises in those services.
Below we have outlined a handful of sustainable marketing agencies that are driving the fight against climate change in 2024:
Growfish
Location: London, UK – remote
Expertise: SEO, content, sustainability communications, social media marketing
Services:
- Strategy and Consulting
- Content & SEO
- Sustainability Communications
- Digital Carbon Footprint Reporting
- PR
- Campaigns
Born in Barcelona and raised in London, Growfish is a fully remote sustainable marketing agency that believes “marketing shouldn’t cost the earth”. We help businesses communicate their values and impact through marketing strategies that capture attention while minimising environmental impact.
Thooja
Location: Dublin, Ireland – remote
Expertise: email marketing
Services:
- Email Campaign Services
- Email Automation
- Email Audit
- List Cleaning & Hygiene
- Klaviyo Migrations
Thooja is an email marketing agency that specialises in helping commerce brands increase revenue through customer retention strategies, email marketing automation, and campaigns that turn buyers into loyal, returning customers.
Enviral
Location: Bristol, UK – remote
Expertise: Branding, Sustainability Strategies
Services:
- Brand Strategy
- Communications Strategy
- Messaging Strategy
- Sustainability Strategy
- Impact Reporting
Enviral builds leading sustainability organisations through creative communications strategies and campaigns that effectively share brands’ social and environmental purpose with the world.
Akepa
Location: EU & UK
Expertise: Sustainability Training, Planning & Data
Services:
- Branding & Design
- Planning & Data
- Inbound Marketing
- Paid Search & Ads
- Marketing Localisation
- Sustainability Training
With a focus on long-term objectives, Akepa helps mission-driven brands grow through a climate-conscious blend of marketing techniques.
Floom Creative
Location: London, UK
Expertise: Video Production, Photography, Editing
Services:
- Content
- Digital Marketing
- Web & Digital
- Branding
Floom Creative crafts bold, impactful visual campaigns that expand brands’ reach while prioritising sustainability. Their creative ethos revolves around transparency, trust, honesty and collaboration with ethical businesses.
Orange Bird
Location: Netherlands
Expertise: end-to-end clean tech marketing services
Services:
- Branding & Design
- Search Engine Optimisation (SEO)
Advertising - Content Marketing
- Social Media Marketing
- Media & PR Services
- Analyst Relations
- Web Development & Optimisation
Orange Bird believes marketing can drive climate solutions, using innovative digital services to help clean tech, climatic, and circular businesses transition to a green economy.
4Change Marketing
Location: London, UK
Expertise: marketing strategy
Services:
- Marketing Analytics
- Website Strategy & Development
- Company Branding
- Personal Branding
- Influencer Marketing
- Content Creation
- Event Support
- Advertising
- Campaigns
- Social Media
- Search Engine Optimisation (SEO)
4Change Marketing aims to make conscious marketing a standard practice. Through education and communications that elevate purpose over consumerism, they align clients with sustainability commitments.
Growroom
Location: UK
Expertise: SEO, PPC & Web Design
Services:
- Search Engine Optimisation (SEO)
- Paid Ads (PPC)
- Conversion Rate Optimisation (CRO)
- Web Design
- Data & Research
- Digital Strategy
- Performance Optimisation
Growroom is a results-driven digital marketing agency uplifting environmentally responsible brands. Founded by environmental activists, they develop effective online strategies to drive revenue for purpose-driven companies.
Creative Wilderness
Location: UK, remote
Expertise: authentic brand identity and design
Services:
- Authentic Branding
- Website Design
- Coaching & Mentoring
- The Design Day
Creative Wilderness is an ethical UK branding agency passionate about using sustainable brand identity that is rooted in nature and meaning to foster growth for eco-minded businesses.
Wholegrain Digital
Location: UK, remote
Expertise: web design
Services:
- Digital Sustainability
- Digital Strategy
- UI/UX Design
- Front-end Development
- WordPress CMS
- Web Performance
Wholegrain Digital uses sustainable web development to accelerate positive businesses into a zero-carbon digital future.
MTC | The Content Agency
Location: Berlin
Expertise: thought leadership content
Services:
- Marketing Strategy
- Content Strategy
- Content Retainer
- Fractional Content Lead
MTC is a marketing agency that uses thought leadership content to drive organic growth and brand relevance for companies building a cleaner, more sustainable world.
As momentum builds in the fight against climate change and the world shifts to more conscious consumerism, it’s clear that the future of marketing is sustainable. As a sustainable business, it’s important to do your research and find a sustainable marketing agency that resonates with your goals and values. We hope this article was helpful for you in finding the perfect agency.
To find out more about how a sustainable marketing agency can help your brand grow, get in touch with a member of our team at growfish.co!
Related Posts
Sustainability in Ibiza: Building a Resilient Local Economy
Like many popular holiday destinations in Spain, the “party island” Ibiza, is suffering from the environmental and social consequences of mass tourism. However, a growing number of local initiates and businesses are laying the foundation for a more environmentally...
Sustainable Marketing in Spain: Revolutionising the Tourism Industry Amidst Anti-Tourism Protests
Spain, with its rich history and stunning landscapes has established itself as one of the world's top tourist destinations. However, the country now finds itself battling with the consequences of its own success. The recent protests across Barcelona, Majorca and the...
Sustainable Glossary: Key Sustainability Terms
At the heart of sustainable marketing are concepts and practices that help businesses balance profit with purpose. A specialised vocabulary has emerged to describe complex ecological concepts and initiatives. In this blog, we have put together a useful glossary of...