What is a Sustainable Marketing Agency?

With the sustainability movement gaining momentum in an era where consumers are drawn to brands that share their personal values and goals, the world of marketing is forced to adapt. Consumers are increasingly met with a choice between traditional products and services, or more sustainable options – and marketing is no exception.

Enter the sustainable marketing agency!

So what is a sustainable marketing agency? This can really be broken down into two inextricably linked aspects, which we’ll cover in this post:

1. Sustainable marketing strategies
2. Sustainability marketing  

Sustainable marketing strategy

Sustainable marketing refers to marketing strategies that are executed in an environmentally and socially responsible manner. From minimising digital carbon footprints to adopting ethical business practices throughout the marketing process. A sustainable marketing agency puts sustainability and social impact at the forefront of its business and services.

Sustainability marketing

Sustainability marketing, on the other hand, refers to the brands that sustainable marketing agencies promote, focusing on ethical, purpose-driven and sustainable brands, and crafting marketing strategies that highlight their commitment to sustainability. Beyond understanding the ins and outs of the marketing landscape, sustainable marketing agencies understand how to effectively communicate a brand’s eco-conscious values and leverage sustainability as a competitive advantage.

What does a sustainable marketing agency do?

Sustainable marketing agencies leverage the power of marketing influence, to drive positive behavioural change and accelerate environmental regeneration through promoting sustainable businesses. Put simply, a sustainable marketing agency does what a general-purpose marketing agency does, only better. Better for the planet and better for your sustainable brand. As experts in both fields, they market services and products through the lens of sustainability. This can be achieved through a range of sustainable marketing services, outlined below.

Value-based marketing strategies
Sustainable marketing agencies understand the importance of your brand’s values and goals and offer marketing strategies tailored to your unique mission.

SEO marketing services
Good search engine optimisation (SEO) is not only essential for driving organic traffic to your site and improving your brand’s visibility, but it’s also a key component of lowering your digital carbon footprint. The faster you can be found online, the less time potential customers spend searching through energy-draining sites to find yours. Sustainable marketing agencies can develop your SEO strategy to elevate your brand and lower your impact.

Sustainable web design
The resources used to power the internet, from data centres all the way to user devices, have a considerable impact on the environment and are often left unconsidered. That’s why sustainable web design is vital for lowering your digital carbon footprint. You can read about the ins and outs of sustainable web design in our recent post. Sustainable marketing agencies can help you build a website that caters to your unique audience without the hefty carbon footprint.

Content creation
Sustainable marketing agencies can help you elevate your products and services with content that engages your target audience. From blogs to social posts, they can help you share content that inspires action and sparks meaningful conversations.

Social media services
Social media is not only an effective tool to grow your business, but an incredible platform to have meaningful conversations and accelerate the sustainability movement. A sustainable marketing agency can help you create a social media strategy to expand your reach and connect with people who share your brand’s mission and values.

Email marketing
Email marketing is a great way to connect with your customers on a personal level. A sustainable marketing agency can help you leverage your mailing list to inspire and inform your audience.

Personal branding
The timeless marketing phrase, “people buy from people” is particularly important in the sustainability space. Consumers are increasingly interested in the story behind the product which is why personal branding is so important. Sustainable marketing agencies can help you showcase your expertise, build trust with your audience and drive positive change while you spend your time and energy developing your business.

Sustainability reporting
Authenticity and transparency are key components of sustainable marketing and developing your sustainable branding strategy. Sustainability reports can help improve your business and communicate your impact. As experts in the field, sustainable marketing agencies can audit your business and deliver reports in line with the UN Sustainable Development Goals (SDGs).

Why work with a sustainable marketing agency?

1. Collective expertise
By working with a sustainable marketing aggency, your brand benefits from the team’s collective expertise in both marketing and sustainability, helping you grow your business within your niche.

2. Connect with the right audience
Sustainable marketing agencies understand the mindset, values and behaviours of the conscious consumer, helping you target your unique audience through analytics-driven strategies. By targeting the right audience, you get a better return on investment (ROI) and you can avoid empty clicks – ultimately lowering your digital carbon footprint.

3. Keep your audience engaged
With sustainability on the rise, greenwashing is everywhere, and avoiding it is vital to gaining trust for your brand. A study found that 86% of people and 90% of Millennials say brand authenticity is a key factor when deciding which brands to support. But authenticity can’t be faked. Sustainable marketing agencies combine their marketing experience with in-depth sustainability knowledge to create authentic content that speaks to your audience, keeping them engaged and building trust for your brand.

4. Shared mission and values
The power of the sustainability movement lies in the people and organisations that have made it their mission to further it. A key part of sustainable marketing is taking a sense-of-mission approach to your business, which is why we feel it’s important to partner with businesses that keep people and the planet at the forefront of their mission while working towards your sustainability goals. At Growfish, we recognise that the work we do in inspiring change lies in the brands we choose to work with. Collaborating with a sustainable marketing agency that shares your values is a great way to accelerate the fight against climate change. We’ve put together a list of sustainable marketing agencies that can help you on your sustainability journey.

5. Long-term cost savings

Partnering with a sustainable marketing agency like Growfish.co is better for the planet and a smart financial decision. By partnering with experts in sustainable marketing, you can effectively communicate your sustainable values, attract loyal customers and save money in the long run.

The future of marketing is undeniably sustainable, and sustainable marketing agencies are leading the charge in driving positive action for the planet at the intersection of communications and sustainability.

https://www.gelato.com/uk/blog/culture-marketing
https://www.socialmediatoday.com/news/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli/511360/

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For more info about growing your business with a sustainable marketing strategy, get in touch with us at growfish.co