Q&A with Select Green Hotels

Growfish.co met with Isabelle, the owner of the wonderful new eco-travel business Select Green Hotels – a booking platform that specialises in luxury eco-resorts. Here she inspires us with the stories behind setting up her businesses and tips on the best hotels to look out for in 2022.

What inspired you to set up both Green Luxury Guide and Select Green Hotels?

I have always been very aware of environmental issues, and I’ve been eating organic and using organic skincare and eco-friendly cleaning products for years. I also love vintage shopping. However, I’ve lived quite a fast and busy life with little time to make conscious choices if they weren’t presented in an easy way to me. When the lockdown in Germany was announced in March 2020, I was working in Marketing Communications for a luxury hotel brand. Like many in the industry, I was grounded with a lot of time for myself. For me, this meant finally figuring out how to live more sustainably in all aspects of daily life. I realized quickly that to find really pretty eco-hotels, it takes days to search the internet. I happened to have the time and industry knowledge to do this, but who else has the time and patience? I felt that there was a huge gap between the traveller who wishes to travel more sustainably and the offerings of hotel booking platforms.

How can we all travel more sustainably?

Sustainability is such a broad term, it includes eco-friendliness but also social and economic stability. I think it can be overwhelming for people at times. Easy things to implement are taking trains instead of cars or planes, eating local and seasonal at the destination and actively refusing single-use plastics – this does have an educational effect as well. Whenever possible, I advise enjoying local culture and products. That way our trip has a positive economic impact on the local community. Looking out for eco certifications and our Select Green Sustainability Criteria when choosing a hotel helps to better understand if the accommodation is making an effort.

How do you make sure you practice self-care as a busy ecopreneur?

That’s the toughest question 😉 At some point, I realized that I’m barely moving from my computer all day. So I started doing 10-minute HIIT workouts every morning – no excuses – to get my body going. However, I do find entrepreneurship so uplifting that I feel I do a lot of mental self-care just by working on something I deeply believe in.

Where do you think the conscious travel industry is headed in the future?

The future of travel is green! Looking at the latest reports, the demand for more sustainable accommodations is growing immensely. Hoteliers start to understand that sustainable practices are more than just a good marketing tool. Guests are becoming more and more educated, so greenwashers will be spotted easier.

Which eco hotels should we look out for in 2022!

These past years saw some great new hotel openings. For a romantic Mallorcan getaway, I recommend LJs Ratxo – it’s completely plastic-free and in the middle of a nature reserve. For a city trip to Paris, HoY is a chic yoga hotel in the hip Pigalle district, and for an alpine skiing trip, Valsana in Arosa is chic yet laidback ski hotel.

For information on the best new eco-hotels to visit in 2022, visit www.selectgreenhotels.com.

Written by
Pollyanna Durbin

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